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by Gordon R. Foxall : Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

ISBN : #1137501197 | Date : 2016-10-12

Description :

PDF-cf88d | Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers ofte… Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency


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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency by by Gordon R. Foxall

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by M. Ingwer : Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

ISBN : #023034027X | Date : 2012-07-16

Description :

PDF-41287 | With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need…. Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers


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by Simone Schmidt : Delegation von Preiskompetenz an den Verkaufsaußendienst: Eine empirische Analyse ausgewählter Determinanten und Gestaltungsmöglichkeiten (Kundenmanagement & Electronic Commerce) (German Edition)

ISBN : #3834909580 | Date : 2008-06-26

Description :

PDF-fd2e6 | Simone Schmidt untersucht, welche Umwelt-, Unternehmens- und Verkaufsaußendienstfaktoren die Entscheidung der Delegation von Preiskompetenz beeinflussen. Basierend auf einer empirischen Erhebung in der Maschinen- und Anlagenbauindustrie entwickelt sie ein Modell, mit dem die zentralen Einflussfaktoren dieser Entscheidung sowie organisatorische Maßnahmen zur Umsetzung der Preiskompetenz von Verka… Delegation von Preiskompetenz an den Verkaufsaußendienst: Eine empirische Analyse ausgewählter Determinanten und Gestaltungsmöglichkeiten (Kundenmanagement & Electronic Commerce) (German Edition)


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Delegation von Preiskompetenz an den Verkaufsaußendienst: Eine empirische Analyse ausgewählter Determinanten und Gestaltungsmöglichkeiten (Kundenmanagement & Electronic Commerce) (German Edition) by by Simone Schmidt

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by Tom Mallens : Get Past the Gatekeeper: And Straight to the Decision Maker

ISBN : #1910125415 | Date : 2015-03-24

Description :

PDF-49d95 | How to get more leads from senior decision-makers in three easy steps! Tom Mallens presents a practical guide to sales and marketing on LinkedIn for proactive, ambitious and winning sales professionals. Have you ever felt the frustration of not getting your calls put through? Of having your big chance shut down before it started by an aggressive receptionist shouting, ‘No, we don’t take cold calls… Get Past the Gatekeeper: And Straight to the Decision Maker


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[Pub.01RFU] Get Past the Gatekeeper: And Straight to the Decision Maker PDF | by Tom Mallens


Get Past the Gatekeeper: And Straight to the Decision Maker by by Tom Mallens

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by Peter Meyer : Creating and Dominating New Markets

ISBN : #0814474586 | Date : 2006-11-05

Description :

PDF-60707 | How to blow away the competition by being the only competition — in this step-by-step guide to creating and dominating new markets. Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the exhilaration of building something completely new. Creating and Dominating Ne… Creating and Dominating New Markets


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: Marketing Management (4th Edition) [Paperback]

ISBN : # | Date : 2010

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by Multiple Authors : Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)

ISBN : #0314267166 | Date : 2010-06-01

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PDF-34759 | Implementing a Successful Sales Strategy is an authoritative, insider’s perspective on planning, executing, and maintaining a winning sales strategy to keep your company profitable and ahead of the competition. Featuring sales and marketing executives from some of the top companies in the nation, this book provides best practices for defining the scope of impact for your customers, developing stra… Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)


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by C. Torelli : Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

ISBN : #1137333316 | Date : 2013-11-19

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by Herb Greenberg : How to Hire and Develop Your Next Top Performer: The Five Qualities That Make Salespeople Great

ISBN : #0071362444 | Date : 2000-09-22

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PDF-c283b | This work tells managers how to hire right – the first time. It shows managers the real things to look for when hiring or promoting, instead of relying upon “experience” or some of the other classic hiring myths. The authors identify and explain the four proven factors that will predict an employee’s success in sales: empathy, ego-drive, service motivation and ego-strength. They also provide key i… How to Hire and Develop Your Next Top Performer: The Five Qualities That Make Salespeople Great


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by Seth Godin : Purple Cow, New Edition: Transform Your Business by Being Remarkable

ISBN : #1591843170 | Date : 2009-11-12

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PDF-c91b7 | The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable produc… Purple Cow, New Edition: Transform Your Business by Being Remarkable


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by Henny Lena Holzhauser : Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)

ISBN : #3658114630 | Date : 2015-10-09

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PDF-b55bf | Henny Lena Holzhauser analysiert die Gründe, warum mittelgroße Familienunternehmen Strategische Managementkonzepte nicht verwenden, welche Anlässe zu einer Anwendung führen können und welche Besonderheiten bei der Entwicklung von Konzepten beachtet werden müssen. Der Fokus liegt auf dem Kern des Erfolges: Den Kunden. Im Kontext vergangener Erfolge und dem Durchleben von Unternehmenskrisen en… Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)


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by John Lyons : Guts: Advertising from the Inside Out

ISBN : #0814477216 | Date : 1989-09

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by Gerhard Gschwandtner : Be In It to Win: Strategies to Develop the Positive Attitude You Need for Sales Success (SellingPower Library)

ISBN : #0071474005 | Date : 2006-05-26

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PDF-98f52 | “Motivation is like bathing or eating. You need to do it regularly to survive.” Says Zig Ziglar, America’s number one motivator. Motivation is the key leadership skill that can vastly improve your quality of life and, in turn, positively impact sales. Developing it-and keeping it alive-is what winning is all about. Be In It to Win is filled with inspiring insights, exclusive interviews, … Be In It to Win: Strategies to Develop the Positive Attitude You Need for Sales Success (SellingPower Library)


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by Del I Hawkins : Consumer behavior: Implications for marketing strategy

ISBN : #0256028710 | Date : 1983

Description :

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by ( MEI ) J. BAO LUO. BI DE JIE LI.C. AO ER SEN ZHU : Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition)

ISBN : #7810446215 | Date : 2000-01-01

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Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition) by by ( MEI ) J. BAO LUO. BI DE JIE LI.C. AO ER SEN ZHU

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